Savor the Season Brand
Savor the Season is Katie Den Ouden's holiday guide to enjoying complete presence during a month that's particularly challenging to do so. I've worked on the design in partnership with Fresh Paige Creative, a studio founded by my hilarious & crazy talented friend, Meghan, to equip women entrepreneurs with unique brands to reflect their own powerful message. Katie is a health coach based out of Denver with a zeal for living fully. Working on materials for her holiday guide has been the anchor to my slower pace lately & the sole reason for listening to Christmas music pre-Thanksgiving.
If you ever meet Katie, you'll quickly discover a powerhouse woman with a bright personality & an amazing message to share. She listens intently, truly cares about your concerns & doesn't want you in that rut any more than you do!
I wanted the handwritten logo to reflect how personal this program is with a touch of whimsy for the magic we feel during the holidays. Photography was thoughtfully collected to embrace the coziness & warmth bringing us indoors this time of year with a palette of soft vanilla & mint hues. Oh, & a sparkle of gold for good measure!
A 1-pager explaining why Katie created this guide, what you can look forward to & where to sign-up. The web page is the beginning of a gift of seasonal recipes, desire-seeking exercises & essential oil know-how (my favorite part!) that keeps giving throughout December. I designed the layout to highlight key points & neatly organize the contents of the holiday guide.
We kept promotional pieces simple since it's difficult to savor the moment if you keep being told to do it. A newsletter announcement & minimal social media badges gently prompt you to sign-up for free if it fits your fancy.
The holiday guide just launched on Monday with the 1st topic: Self-care.
I can tell Katie's message has made a difference in how I'm viewing this holiday season than those in the past. I took a bath in an aroma of balsam fir, had a bonfire because I craved the smoky smell & have gotten coffee at the local bakery every morning this week because it's always buzzing with a great atmosphere.
What are some ways you're savoring this holiday season? Cheers! Em
