A Freelance Mindset
The skills I learned to survive as a freelance designer has come in handy for navigating both parenthood & pandemic. The biggest piece: mindset.
it was important to have rituals get me from one mindset to the next when freelancing full-time. the environment wasn’t changing — I worked, lived, & played from home. rituals transitioned me away or towards work.
Mornings started with exercise & breakfast (something for me) before client emails & meetings (something for them). I was in control of my day instead of the client determining my day. We were all in it together. I could remember that was true if I gave time to myself first.
A couple of hours of focused work, then food again. it was often with a book, podcast, show, or nap. topics unrelated to work. Sometimes it was out of the house (library, coffee shop, porch, trail) to truly step away from the physical place of responsibility.
Afternoon work was often slower, more distracted with personal errands & tasks, but work nonetheless. the day would end welcoming Joel home, a walk with Tiger, a glass of wine on the porch, or a beer at the local watering hole in the winter. Dinner with friends, a show, workout, or a book. bedtime routine.
rinse & repeat until the weekend.
Not very glamorous but it took me years to discover a template. I’m proud of my findings. I enjoy the stability of a routine. then breaking it here & there.
It’s important to know triggers & red flags. Then you can combat them. “Ok that helped. that didn’t.” You troubleshoot, you’re in conversation with yourself, & you keep going.
I’m grateful for freelancing first in my career. It gave me the essentials of boundary-setting, personal reflection, a wellness-first mindset, & daydreaming.
Now I use those tools for both parenthood & pandemic. who would’ve thought?
Black Lives Matter
Artwork by Quentin Monge
This past week has been a whirlwind of emotions. Listening, researching, self-reflection, talking about the white policeman David Chauvin murdering the unarmed Black man George Floyd & the wave of nationwide protests that have rightfully followed. The murders of George Floyd, Ahmaud Arbery, and Breonna Taylor have shown as a mirror my reflection of complacency to speak against injustice.
See current news source for more details here, here, & here.
I regret not saying Black Lives Matter openly earlier. I tip-toed around it when expressing how the 2017 Women’s March inspired me to act on women’s issues. I was close to saying it in full during the 2018 Fall 10x10 Challenge when the #10x10representationmatters conversation opened my eyes to minorities in the sustainable fashion industry. It’s taking much inner work to dismantle why a statement I believe in is difficult to vocalize. I think it stems from my unconscious biases.
I fear the people I’ve hurt most with my negligence to vocalize their lives matter are my Black friends. I rationalized they don’t want to hear it from me, but don’t we all want to feel seen & loved by our friends? Especially our friends. I like to say I live by the moniker “actions speak louder than words.” Actions might speak louder than words, but words must first talk to turn up the volume that is action.
I’ve become hyper-aware of my responsibility to make lasting changes in my life as a first-time mother (my daughter is due next week). To teach her and live by example, I have a lot of unraveling to do. The people around her are crucial to her growth in being a conscious, empathetic, informed, and compassionate human being as well.
It starts with words. Let us steadfastly hold one another accountable for the actions that must follow. We can do it together. Grace & patience for our inevitable missteps, but once we know better, we must do better. There is an urgency to begin now. For my family and me, I desire the long game of anti-racism (please click the link for the definition even if you’re uncomfortable). To foster a safe, just, and equal world for our children different from the world in which we grew up.
Who I’m listening to:
Brandy Gueary of Authentically.B — Brandy is 40 weeks pregnant & due any day now. I love following her pregnancy & Dr. appointment updates. She recently talked about self-reflection & having grace for people as we navigate how to dismantle racial injustices. Especially while pregnant needing to keep a healthy mental mindset for baby amongst the chaos & national unrest.
Erica Chidi — Erica is the author of Nurture: A Modern Guide to Pregnancy, the pregnancy book I’ve found the most helpful so far. She writes like a warm hug. When you’re scared & anxious about how the baby will come out & how the baby is about to change your life, she is the person to listen to. She has a digestible list of books by Black women authors with an encouraging note to white women on how to navigate internal & external discussions on racism. She also spoke to prioritizing mental health parallel with anti-racism work to avoid burn out & not to place the responsibility of learning as white women onto Black women who are not offering. This is DIY work.
Vote — Short-term change can be made at the next election. State primaries in Michigan are in August 2020 followed by the presidential election in November 2020. Former President Obama gives me hope & a starting place to make real change with resources from the Obama Foundation: Anguish & Action.
Everything has to change
I read this in my current beach read. The quote is from the film Il Gattopardo, a story about the decline of the aristocracy in Italy after the Risorgimento of the 1860s. It stopped me in my tracks for how true the phrase rings. We are uncomfortable with change. It's an inevitable part of life yet entire industries have been built on trying to avoid it (think: any product for aging women).
I have never enjoyed change yet can turn to specific moments where it was the catalyst to a truer journey; quitting my studio job to pursue creative independence, moving from a bayou rental to owning a cottage near the lake, going to therapy to unearth a deep wound and all the healthy boundaries that blossomed from the digging. Why the friction with change? A more solvable question: How can we live with it? How can we work through the discomfort & the friction?
My answer has always been to create – writing to work through the challenge or to let the pain seep out in a beautiful way. Sometimes it's lettering quotes, or sketching out dreams, or reading about people I admire. Friction is unavoidable. What you do with it makes all the difference.
Most deceased artists I read about are legends now but when living they were ostracized from their families or communities. The way they chose to live was different than what was common for the time. They believed something was wrong with "the way it's always been". Instead of abiding by oppressive rules, they dedicated their lives to changing the rule. I wouldn't have the right to vote if it wasn't for people refusing to accept their current climate and I wouldn't have a fruitful career if it weren't for women before my time demanding a rightful change.
There is a multitude of other rules with pillars of people standing behind every positive change that has been made. Maybe they weren't artists by definition but observing, expressing, & documenting life from different angles is art in the truest sense.
The goal is not to tread lightly with your life so others are happy with you. Chances are they won't be happy with your attempt anyway. Contorting yourself to fit into another person's box carefully crafted to benefit only themselves will not do you any justice in your life. Don't stir the pot for the sake of stirring the pot but don't live small just to be patted on the head for being "a good little girl".
Change is unlearning a lot of rules & expectations placed upon me that I didn't have a say in making. I'm rewriting the script, it is mine after all. Just like your script is yours. If you're not happy with the way your story is unfolding, you need to change it. You're the only one who can. The only person who needs to be proud of their life is you.
Sometimes, everything has to change so that everything can stay the same.
Photo by Leigh Ann Cobb
Rest But Don't You Quit
I had grand plans for some posts coming up on spring style, creativity, and new lettering & design work but guess what happened?
Life.
I've had a few hard reminders this past year and because I'm not great at asking for help and don't like sharing heavy things you haven't heard much about it. All is ultimately well but I'll be away from this little corner of mine for the next few weeks – I have a couple of big projects that require full attention and being fully present with some promises I've kept to friends & family.
I've been reading and reflecting A LOT on how I want my business to grow and just what is going on with our Life at the moment? Maybe some other Enneagram 1's or Perfectionists can relate to this mindset of needing to slow down and reflect before you implode?
One of the things I love about this space carved out here is it's this little safe place for me to explore, wonder, and create with you. It's truly changed my life in so many ways I can't quite fathom. This quote resonates with me right now and I'm going to take the next few weeks to do that.
The old Emily would have none of this. There was no quitting or resting. Only pushing on, getting better, doing more. Work, work, work. I accomplished many tasks I'm proud of but my body, mind, and soul are a bit weary from all work and no play. I owe it to myself to give myself rest and to be intentional with my days. If this is something that's been on your back burner lately too, maybe this can be a reminder for you too.
Celebrating the slower pace of life is one of the reasons I started a quarterly newsletter. A final quote that touched me & made me retreat with grace for the moment:
Happy Spring Equinox! May you soak it all up. xo, Em
20 on the Rise Nominee by Honeybook
Last year I was nominated as a 20 On The Rise Designer by Honeybook. It's an extreme honor to be nominated as an individual who is making waves and raising the tide by rocking my respective industry through hard work and creativity. Honeybook and its other three brands (Gusto, Rising Tide, and Peer Space) united to recognize individuals making an impact in the creative economy and freelance industry.
What I love about this achievement is that it’s peer-nominated. It is the support of the community and the encouragement of mentors and friends that make this nomination such an honor. 20OTR isn’t a popularity contest nor is it a ‘most liked’ list. It is a curated list of 20 rising stars in 5 categories nominated by everyone and selected based on empowerment, impact, purpose, and passion.
Thank you. If it weren't for this platform and having connected with you in one way or another over the years, this wouldn't have been possible. On days when I feel like a narcissist or selfish for pursuing my creativity full-time, I try to remember that sharing my story expands and makes room for others to share theirs.
Here are 5 creatives I nominated for the 20 On The Rise award:
Ginger Herman – Owner of Ginger Bakes
Ginger is an extremely talented baker. She does wedding cakes and celebratory desserts with a modern and minimal style without skimping on the sweets! She also offers gluten and dairy-free options. Ginger herself is a sweetheart and so humble with her mission. We had a mini collaboration for 2019 in time for wedding season that I'm excited to share soon.
Leigh Ann Cobb – Photographer
Leigh Ann is as badass as she looks. She's a natural light photographer with an artistic approach to documenting intimate and genuine moments. Most of the photography you see on my blog was captured by Leigh Ann. Not only is her photography stunning but the energy, acceptance, and encouragement behind the lens make all the difference to the experience of being photographed by her.
Kherington McFarland – Content Strategist
Kherington is my co-work confidante! She is a lifestyle blogger, content strategist, and most recently started a YouTube channel. A smart strategy is her name of the game. Planning ahead, organizing, and most especially her vibrant spirit get her to her goals faster than any freelance creative I've met, and always in style. I admire Kherington for her tenacity and how she's always getting after her goals.
Krystle Waivio – Hair & Beauty Stylist
Krystle is every bohemian bride's dream stylist. She was mine in 2016 for our wedding and continues to create natural whimsical styles while changing the wedding industry's definition of tradition as the hair & beauty stylist for The Elopement Company. The experience in her chair feels like a mini-meditation. Krystle creates a zen moment graciously welcomed before a nerve-wracking walk down the aisle.
Becky VanDenbout – Web Developer & Founder of Joon + Co.
Becky is a multi-talented creative with range. She is a freelance web developer mentoring young girls to learn how to code and the founder of Joon + Co, an online sustainable eco-conscious clothing company. She has mixed her passion for style, empowering women, personal growth, and her strong intellect into a package that this world so badly needs.
How to honor the winter solstice
The winter solstice is officially the first day of winter. There are a lot of negative connotations about this, especially in the North, because there's this impending doom mentality to know there's still probably 4 or 5 months of cold weather, dark days, and crappy drivers. But with the state of our environment, increasingly intense storms, and weather patterns my relationship to the cool and dark season is changing. Just because I haven't liked it for years, doesn't mean I want it to go away. The balance to the Earth to keep winter as it should be is something that's been on my mind more and more lately. The best, or maybe the first, we can do is be aware of moments like this. What can we do to make the most of the darkest day of the year?
1 | Perspective
I think to check in with our perspective helps to honor the solstice. Are you being cranky or bitter to others? Not letting others in when traffic is heavy or being a jerk in the checkout lane? Both of these I've been the victim of and have done to others already this season. A change of mindset could help. If I'm feeling this way, others probably are too. This is a human thing, not an everyone-is-out-to-get-me-kick-me-when-I'm-down thing. Or do like my mother says, "Count to 10 before responding". It might seem childish to count to yourself but being petty and cranky is childish too so which is better?
2 | Have a ritual
I've found having a ritual or a routine helps to stay positive. Something I do every day or every week, no matter how small, that I can count on when everything else seems to be falling apart. Writing for 10 minutes with coffee and a candle to start the day or having a winter bonfire to end the week are a couple ways to soak in the darkness instead of avoiding it.
3 | Work up a sweat
This is the probably the hardest but most rewarding to do during these darker days. Difficult because it's cold and the couch is calling or it's dark and...well, the couch is still calling! But working up a sweat is SO good for your immune system. It releases toxins from your body that have stagnated and gives you more energy. Just think, there's a nice hot shower at the end of it!
There are a lot of advantages to darker days. If you're a busybody, it might be difficult to slow down or sit still with your thoughts and feelings but it's so crucial to check in with yourself every once in a while. Take the time to reflect on your last year with these 3 questions from Marie Forleo in lieu of New Year's Resolutions or start a ritual with a partner or close friend to keep you going. Whatever you do, remember that the days will continue to get lighter & brighter from here on out until the Summer Solstice, literally!
Happy Winter Solstice, friends. xo, Em
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A graphic designer walks into a fashion show...
...and walks the runway! I know, I'm still struggling to believe it too but there are photos that confirm I did indeed walk in the Lee & Birch Holiday Fashion Show last night. I was nervous as hell. It's all over my face in these photos, I'm guessing you can see it too.
Lee & Birch Holiday Fashion Show 2018 at Wealthy Studios
The point is, I did it anyway. Despite my fear of all eyes on me and not knowing how to walk a runway properly. It's so interesting where the mind can go when we feel less than others, isn't it? I consider myself a pretty confident person these days but I did not feel that way standing next to other women with better hair, better legs, better lipstick, the list goes on.
It wasn't that they were actually better, in reality, but that's where the mind goes when you're not feeling confident in yourself. There must be something wrong with you because of them. I'm not saying it's right, I'm saying it happens. And you have to push through the mind games to just do the damn thing.
Not to mention I'm a pretty shy person by nature when I don't know anyone in the room. I'm most definitely that person standing alone for a bit until others feel sorry for her and come up and talk out of obligation. I often use this to my advantage but last night I was too nervous to feign confidence. I kind of just wanted it to be over, that's how nervous I was!
Safe to say I will not be America's Next Top Model after my modeling stint but I'm really proud of myself for doing something that previously scared the shit out of me. It would've been easier to say no & rationalize that I was too busy like I did last year with the Anthro Holiday Show.
No one tripped me or switched my clothes around before outfit change or laughed at how awkward I was (very real concerns I had going into it) so I consider it a success.
It was held in the new Wealthy Studios in Grand Rapids too which was a super cozy space as the snow fell outside. A very festive way to kick off the holiday season. The artisan boutique half of the space has some great calendars, my favorite P.F. & Co. candles, and stationery I had my eye on when I wasn't nervously gulping down rosé. Worth a stop if you're in the Eastown area.
I celebrated with my handsome man and a good ole Bonfire Brown at our local watering hole immediately afterward. It felt the most like me. I encourage you to do something that scares the shit out of you this weekend. Doesn't need to be anything major or life-changing. Just something you wouldn't usually do that breaks the routine of your self-imposed rules. It's only uncomfortable until it's not.
Happy weekend, friends! xo, Em
All photo rights are Lee & Birch by Leigh Ann Cobb Photography
Creative Business Chats: A Day in the Life of a Freelance Designer
I recently did an interview and want to share as it answers questions I often receive about what I do & why I'm a freelancer. Design can be hard to define because it ranges from graphic to interior to digital to environmental and the list goes on.
My focus is on event design, stationery, and styling.
Living in the Midwest has led me to create commercially for the furniture industry, apparel companies, and wedding planners. My personal interests have guided me to skill sets like handlettering, watercolor, and organic forms. All graphics, illustrations, and curation you see here on Brave Girl are created by me unless stated otherwise.
What is a typical day like for you?
It starts with a morning walk with my pup. Then coffee as I write out my daily plan and sketch the latest flow of ideas. Commissioned art prints, a client design project or writing is at the heart of my day. I like the days when a coffee date or shop visit sneaks in unplanned. A walk or workout, dinner, tea, and a book or show unwinds me from the day. This typical day is balanced with days full of chaos, late work nights, and playing catch up to my list of errands I've avoided until I can no longer.
What are the main responsibilities of your job?
The responsibilities are broad as a freelance designer. Not only the creative design work for clients but also invoicing, quarterly goals, and always checking in with my business plan that I'm in alignment with my purpose and my planner.
What do you like most about your work?
Creating work that speaks to my heart. Whether it's lettering a design to save the great lakes, illustrating a shirt to share a Vietnam Veteran's heart-wrenching story, or creating print materials for a boho Full Moon wedding. When I feel my craft is aligned with my heart I'm reenergized.
How did you become interested in this field?
I discovered design as a high school sophomore. I went to the career center and learned about design programs, photography, and printmaking. These techniques were similar to what I did growing up scrapbooking, crafting, sketching, and doodling letters. It showed me I could make a career out of what I enjoy & I was all in.
How did you begin your career and what do you wish you'd known in the beginning?
I began freelancing as a junior in college with logo & branding projects for local businesses and old friends. Then I worked at a design studio in West Michigan after graduating creating identity systems and marketing materials for the furniture industry.
I found college is a place to learn design "rules" and post-college you need to find how design works for you. I'm a rule-follower and it can hinder me creatively. Creativity to me is boundless by nature and rules can be stifling. I now try to balance what I learned with following my creative intuition.
What do you feel is the future of graphic design?
Graphic design will continue to evolve like it always has based on culture, economy, and society. Many say print is dying and graphic design is becoming fully digital but I disagree. Print is becoming more tactile and tangible and digital is becoming more human with UX/UI roles (user experience and user interface). There will always be a place for custom, thoughtful, and intuitive design work.
What advice or insight do you have for a student who is considering a career in graphic design?
You have to first and foremost love it. Creativity is heart work, meaning it is hard work, meaning it is work that can change the world. You have to be ok starting out with a modest salary and working hard to grow from there. You also have to be a great communicator or learn how you communicate best. When you make good, & many, connections you'll be the first designer someone thinks of when they have a design project and that is always good for your business.
Wardrobe c/o Joon + Co. Shop their Spring collection.
Photos by Sincerely Ashley
Creative Business Chats foster conversation and community amongst creatives seeking tips for getting started. Includes behind the scenes of freelance/business ownership. See all chats here.
International Women's Day 2018
I've never celebrated this day before. It felt too big. How could I make an impact at all? I let my fears get the best of me so I just stayed small and quiet about it. But then my friend Ashley brought up her vision to honor it. I couldn't get her vision out of my head – we can do something to celebrate International Women's Day and all it stands for. Our dreams of an event were mighty, my friend. And they were a bit last minute for the logistics required.
So instead:
"Hey, will you join me on the rooftop of a parking garage?"
"Will you celebrate with me? We're a bit overdue celebrating who you are, who I am, and that we're all in this together."
Maybe it doesn't have to be so big after all. Maybe all it takes is a quick text, taking our place above the city, and looking to one another with an unspoken understanding:
“We got this."
"I'm here for you."
“Thank you."
The ladies here (left to right):
Ashley of Sincerely Ashley, @ashleywiergenga: Photographer, Marketing consultant, Lifestyle Blogger
Kristin Jones of Kristin Jones, @kristinjonesy: Stylist, Creative Director, Lifestyle Blogger
Franceska Garza, YouTube channel, @franceskax: Makeup Artist, YouTuber
Maria Roelofs, Graphic designer, @marroleo: Designer at DesignVox, Social Media for AIGA West Michigan
Elyse Flynn, @elyseflynn: Creative Director at DesignDesign, AIGA West Michigan President, Collaborator at Not Design
Photos by HZPhotos
Self-Care for Creatives: Take a Break
The #iamlovingme challenge I started last month has proved how little I've been taking care of myself. I realized myself is at the end of the list from observing my daily self-care routines. Probably why I was out sick with the flu recently. Joel made a rule I COULD NOT go on any screens and I'm so grateful for his gentle nudge because I couldn't seem to turn work off on my own. What was most eye-opening to me was how wound up I was and I didn't even know it. My body was showing signs (waking up in the middle of the night, night sweats, irritability, foggy head) and I ignored them, rationalized them away. Isn't it scary how easy that is?!
All the screen-time made me not even realize what my body was trying to tell me! I think my tech use has gotten way out of control and it's become a health issue for people whose jobs are centered around screens (influencers, bloggers, designers, writers, etc.). Any resources or rec's you like on this topic? I want to learn more about it.
Self-care prompt: Take a Break
The flu & too much tech-inspired this week's self-care prompt. If you've been grinding like me this winter, TAKE A BREAK. Not an Instagram story showing you're taking a break, like a true break where no one knows you even did it. From the phone, social media, the noise. Whatever distraction is keeping you from checking in with yourself. Or just giving your mind a moment of silence or simply being.
I've been trying to change an unhealthy pattern I've struggled with since college. Every 6 months or so I come down with a really intense cold that puts me out for 3-5 days. My body aches and my head pounds yet I still try to push through. But then I just can't keep going at that pace and all I do is sleep. It's the only time my mind, body, soul truly rests and it's because I'm so broken down I can't do anything. This is NOT healthy! But I don't know what to do about it. I've been trying a lot of things to become mindful and restful as a daily habit in hopes to shift this cycle. The stress will crush you little by little. I've been making lifestyle changes the last couple of years and trying to learn more about my body and what's healthy but there are things I'd like to tweak and be more aware of. Any resources or rec's you have with this would be great to know also!
Self-care prompt: Give yourself 30 minutes of solitude a day
So, let's try it out this week! Let's focus on work and then turn it off. Like really turn it off when the day is done. I just signed up for March Meditation Challenge by AM Yoga – 28 days of meditation to see if meditating daily will help to quiet my mental chatter and slow down a bit. It's a free challenge. I'd love you to join me if it feels right for you. There's a FB group for accountability with other people who are in the challenge too.
Other free resources I enjoy:
The challenge is technically over but I'm still going strong with #iamlovingme on Instagram. Follow along & tag your self-care tips and techniques. I'd love to learn more.
How do you diffuse mental chatter? What are some healthy tips & techniques you do to reduce stress?
Have a great week! xo, Em
Creative Business Chats foster conversation and community amongst creatives seeking tips for getting started. Includes behind the scenes of freelance/business ownership. See all chats here.
Self-Care for Creatives: Why it isn't a luxury
Get your sweat on: walk, run, yoga...
As I mentioned last week, I'm doing a self-care challenge this February with a little help from my friends. I did more digging into what self-care is and want to share why you don't need to make purchases to take care of yourself. Reading Self Care 101 on the Girl Boss website shifted my perspective on self-care big time. I often associate self-care with buying things but it isn't the only or even the best way to practice it.
How to practice self-care as an entrepreneur (source: Girlboss)
Luxurious or large proclamations aren't necessary to practice daily self-care. It's all about the intention behind our actions really. Of course healthy food, fitness memberships, and workout gear will cost something but I'm talking about using a purchase as an excuse to delay working out (I'm so guilty of this!). I've rationalized starting yoga only once I buy a new pair of yoga pants.
Just YouTube yoga, lay down a towel, and move those hips to downward dog, chica!
Self-care prompt: walk, run, yoga...
So let's get our sweat on this week. Especially with it being a week full of love. However that shows up for you, go for it. You might not even need new gear. This time of year is SO HARD for me to simply MOVE and it definitely affects my mind, body, well-being in a nasty way. I have a few more days of my yoga membership at Funky Buddha Yoga Hothouse so I'll be sweating it out there, taking Tiger for long walks, and a fun dance class with a few girlfriends that I always feel amazing after doing.
Resources if you need a starting point: AM Yoga meditation & flows free podcast (thanks Megan!) / Bad Yogi YouTube free videos / WERQ class at Live.Dance.Move for $6 drop-in
Let me know if you're doing it with me by tagging a photo or story of your workout with #iamlovingme on Instagram. I'd love to cheer you on. Have a great week! xo, Em
Creative Business Chats foster conversation and community amongst creatives seeking tips for getting started. Includes behind the scenes of freelance/business ownership. See all chats here.
Self-Care for Creatives: Why writing relieves stress
Write for 10 minutes to yourself this week
There is nothing quite like waking up to coffee, lighting a candle, and writing without an agenda for 10-20 minutes to start your day. I used to roll my eyes at the thought of a slow morning. Concerned that starting slow would mean missing out. But writing for even 10 minutes before hopping on email or rushing to a meeting isn't as counterintuitive as it seems. It sets the pace for my day and allows me to focus on one thing at a time, which is truly all we can do successfully anyways.
I started doing this a couple of years ago from a prompt in The Artist's Way by Julia Cameron. The idea is to write stream of consciousness in a journal to get it all out. I do it a few times a week in a journal for my eyes only. Sometimes in the morning, but not always. Sometimes I throw the pages away to clear my head or get the negative emotions out which tend to run rampant in my mind if I don't actively remove them.
A self-care prompt for this week:
Gift yourself a journal and write a few times this week for 10-20 minutes. Maybe a set time just to hold yourself accountable to a new habit. I like to include a nice little note to myself at the end; we are to others as we are first to ourselves.
Journals if you need a starting point: Rifle Co. Botanicals Notebooks / Moleskine Soft Cover Journal/ Classic Marble Composition Notebook
Let me know if you're doing it with me by tagging a photo or story of your journal with #iamlovingme on Instagram. I'd love to cheer you on. Have a great week! xo, Em
Creative Business Chats foster conversation and community amongst creatives seeking tips for getting started. Includes behind the scenes of freelance/business ownership. See all chats here.
Creative Business Chats: 3 Tips to Begin Freelance Design
...WITHOUT PULLING YOUR HAIR OUT
is the full working title of this week's Creative Business Chat. I'm not shy to share that the road to being a freelance designer has been rocky for me at times (here). Freelance isn't easy but there are many benefits like the quote I shared in my first Creative Business Chat.
Work and life are so intertwined for me. This kind of lifestyle isn't for everybody. I know a lot of people who separate work and life beautifully and I really admire them for it. Turning work off and turning life on with a definitive boundary line is an art form in itself. I can't find the on and off buttons like that so more flexible boundaries that freelancing allows works best for me. :)
Learning who you are and how you work best is the most important way to know if having a freelance career is right for you.
3 Tips to begin freelance design
So I want to share 3 lessons I've learned the hard way:
1 | Save 6-12 months worth of earnings
I believe in taking calculated risks, not cross-your-fingers-and-hope-it-works type risks (usually). I had 12 months’ worth of savings before giving notice at my first studio job to make sure rent, student loans, and other bills could be paid in worst-case scenarios (ie: unexpected software expenses, killed projects, or sick days). Misconception: you'll start profiting the very day you start freelancing. This simply isn't true. This leads me to next my tip...
Money-saving resources: Freshbooks / EveryDollar / Mint
2 | Book 1-2 retainer clients before going full-time
Having a couple of retainer clients will keep you afloat when other projects fall through. I worked with a great web design company designing websites and an iPad grocery store app when I first started. If your full-time job didn't make you sign a non-compete, you'll be able to overlap gigs until going on your own. Make sure whatever projects you're doing on the side isn't something unethical during this transition time. It's bad practice and disrespectful to your full-time employees to be moonlighting within the same industry they are in. You don't have to take away business from others to find your own.
These large projects kept me booked 20 hours/week. It was the stability I needed to step out on my own and seek brand and handlettering clients for the other 20 hours/week. This stability kept me confident in myself when I had to kill a project for a new business in town due to scheduling and contract issues. A lesson in boundaries for sure but one that would've hurt me financially and creatively if I didn't have other work to get me through that hard lesson.
Client-related resources: Graphic Artist's Guild Handbook of Pricing and Ethical Guidelines / My Networking Tips / How To Rock Your First Interview
3 | Part-time job for stability and creative breaks
Seems odd to suggest you work more to take breaks, doesn't it? I'm not saying this is the BEST WAY but it's the way that worked for me. I maintained financial stability while building my portfolio by having a retainer client and taking a part-time job.
Reduce the chances of burning out creatively by taking a part-time job unrelated to design.
I worked in a greenhouse because I've always loved plants, gardening, and nature. Tending to plants was therapeutic and made me focus on something other than design. You have to step away to refill your tanks. I did for 20 hours/week deadheading plants, watering trees, and hauling 50lb. bags of corn to customers’ vehicles. BONUS: My arms got really toned.
Resources for taking creative breaks: The Greenhouse / Meditation
This is a good time to debunk another freelance myth: you'll only work 40 hours/week.
WRONG, especially when getting started. From the 3 tips, you may have noticed:
+ 20 hrs./week after 5 pm with my own clients (and more when I went full-time freelance)
+ 20 hrs./week on brand and handlettering work for my portfolio
+ 20 hrs./week at a part-time job for financial stability and creative breaks
—
60 hrs. total/week
Chances are if you've read this far you're a motivated and disciplined self-starter so this probably isn't surprising to you. What you trade-in for the freedom you make up for in hours worked. It's why loving what you do is basically a freelance requirement. The hardest part for me was BELIEVING I could work this way as a freelance designer and knowing I DESERVE to work how I work best. Once you face your own demons of what's keeping you from starting, then you can truly begin.
I hope sharing more behind the scenes about my experience can help you delve into why and how you can begin a side gig or full-time freelancing as a designer. Comment below: What questions do you have? Or a reflection we can build upon? Let me know!
Creative Business Chats foster conversation and community amongst creatives seeking tips for getting started. Includes behind the scenes of freelance/business ownership. See all chats here.
Photos by Leigh Ann Cobb Photography
Freelance Design Behind the Scenes
Freelance Design Behind the Scenes
Last week I did a poll on Instagram asking if you'd like to hear more behind the scenes of freelance design. It was a unanimous 100% response to share more about it out of 30 responses from a mix of graphic designers, photographers, and bloggers. Woah! I'm excited to share more behind the scenes in hopes it'll help you on your creative journey. At the very least I want you to know you're not alone in your pursuits and there definitely isn't a perfect route on the unpaved path. At least there hasn't been for me in the last 5 years!
Quick back story
I'm a freelance graphic designer (see my work here) and blogger. I kept these 2 sides of me separate for years – 2 different websites, not talking about my freelance work on Instagram, not talking about my blog with clients, etc. – until recently I became tired of being split in 2. Especially because my work drives my blog and my blog drives my work. They're so intertwined for me and I want to show up WHOLE in my life as best I can.
Ok, so! I'm excited about this conversation with you guys, are you with me?! We never do it alone, do we? Even in freelance isolation when we're asking our dog to GIVE ME ALL OF LIFE’S ANSWERS ALREADY.
Initial freelance/business topics planned are:
My biggest hurdles when starting freelancing (uncertainty, fear, stress, finances)
Why I started freelancing as an Introvert (+ a fun personality test I love!)
Business definitions and what they mean for you (DBA, LLC, & tax returns, to name a few!)
Freelancer vs. Business Owner, why and where do you want to start?
Please use these conversations as a forum, as guidance, or to prompt your own reflections on where you're at in your own journey. I don't have all the answers but I'm going to share my story in hopes it can help you on your own journey. I want this to be a platform where we can build each other up and ask questions together. As if we're meeting for coffee and chatting about our dreams, our learnings, and what to do next.
Ideally, I'd like us to continue the conversation in the comments below each post. What questions do you have? Or a reflection we can build upon? Let me know below!
Creative Business Chats foster conversation and community amongst creatives seeking tips for getting started. Includes behind the scenes of freelance/business ownership. See all chats here.
Photos by Leigh Ann Cobb Photography
Design Career Advice for Young Designers to Rock The First Interview
I'm sharing a few pieces of design career advice for young designers to feel confident walking into their first few interviews out of school with a strong portfolio and a passion to begin their design careers. These are based on common themes inspired by the portfolios I reviewed at this year's AIGA Student Portfolio Review at Atomic Object. The tips focus on soft skills to effectively communicate your projects to a potential employer.
1 | Tell the story behind your project
The story behind your work is as important as the work itself. The talent coming into the industry is top-notch. You're in good company but how do you stand out for your uniqueness? Tell your story.
Good starter questions to ask when developing your project's story:
What is the problem your project solved?
What inspired you to take it in that direction?
Why that typography decision? Or that color palette?
An interesting or well put together story will make a good project even more memorable.
2 | Remove filler words from your vocabulary
Remove filler words when discussing projects in your portfolio. Describe it without using words "just", "like, or "but", to name a few as these are passive words that won't give credibility to the awesome work you've spent so much time creating. I'm learning this myself after reading words to ban on Wit & Delight, a blog by Kate Arends. Let's kick this bad habit together!
3 | Share Your Work
Lastly, anyone who has posted something they made to Instagram or shown their work in front of people knows how scary it can be on display for others to comment (i.e. this blog post!).
Mad kudos to the students who attended the review last weekend despite their fear to share unfinished work. It's the kind of courage you will need over and over again. The best way to get comfortable with sharing your work is to practice. Keep showing up and your experiences will develop confidence in your voice, style, and projects.
Check out this quick read, Show Your Work, by Austin Kleon
Design Career Advice For Confidence at Your First Interview
To summarize, tell an intriguing story that relates to your projects, remove filler words to tell it confidently, and share it over and over again boldly. Start to answer your own questions about how and why you're approaching the work the way you are. When you answer that you can begin to share your perspectives confidently with others.
Here are some additional tips on how to get the most out of networking events. What are some other soft skills you've learned? What are some you'd like to know more about?
All photos c/o Studio Us, a new graphic design studio coming soon to Grand Rapids!
My Thoughts on the Women's March on Washington
My thoughts on the Women's March: An essay on what inspired me and what we can do to support each other peacefully.
There are moments in life we need to respond to immediately and there are moments that are best to let simmer. The Women's March on Washington needed to simmer for me. I needed to know what my own beliefs were before I hopped on to someone else's. I needed to know the foundation I was standing on, the one that will keep me standing tall when weaker foundations crumble.
I needed to reflect on why I'm so angry and where that anger is coming from. I had to dig back in my archives and recall the experiences that have made me feel belittled, confused, and mocked because of someone else's insecurities they thought was ok to hand off to me.
These experiences are on my skin and in my bones and digging them up was a process that called for solitude and personal acceptance. Humans are so very good at avoidance. I'm not saying I'm healed or have a grand plan but I'm ready to share how the Women's March made me feel and the highlights inspiring me to stand up for myself every day:
Senator Kamala Harris at the Women's March on Washington
“We the people have the power. There is nothing more powerful than a group of determined sisters marching alongside with their partners and their determined sons and brothers and fathers, standing up for what we know is right. And here’s the thing, we know that it is right for this nation to prioritize women’s issues…
’Kamala, talk to us about women’s issues.’
And I’d say, ‘I’m so glad you want to talk about the economy.’
I’d say, ‘Great, let’s talk about the economy because that’s a women’s issue.’
I’d say, ‘You want to talk about women’s issues? Let’s talk about national security.
You want to talk about women’s issues? Let’s talk about healthcare. Let’s talk about education. Let’s talk about criminal justice reform. Let’s talk about climate change.
Because we all know the truth. If you’re a woman trying to raise a family, you know that a good paying job is a woman’s issue. If you’re a woman who’s an immigrant who does not want your family torn apart you know immigration reform is a woman’s issue. If you’re a woman working off student loans, you know the crushing burden of student debt is a woman’s issue. If you are a black mother, trying to raise a son, you know black lives is a woman’s issue. And if you’re a woman period, you know we deserve a country with equal pay and access to healthcare including a safe and legal abortion protected as a fundamental and constitutional right.
So all of this is to say my sisters and brothers that we are tired as women of being relegated to simply being thought of as a particular constituency or demographic…
We are a force that cannot be dismissed or written off on the sidelines…”
Alicia Keys "Girl on Fire" at the Women's March on Washington
When Alicia Keys starts with Maya Angelou's poem "Still I Rise", you know you're going to get chills from the power of prose.
"...Thank you for your courage. Thank you for your womanliness. Thank you for your strength. Let us continue to honor all that is beautiful about being feminine.
We are mothers, we are caregivers, we are artists, we are activists, we are entrepreneurs, doctors, leaders of industry, and technology. Our potential is unlimited, we rise...
Until everyone respects Mother Energy and everyone with a belly button must agree...We. Are. Here."
Of course, it's not the same as watching the entirety of her piece. See it here.
Warrior Prayer by Lakota Women at Women's March on Washington
A few women from the Lakota tribe started everyone marching with a Woman's Warrior Prayer. With the drums and the eagle feather and the voices of a battle cry booming over the speakers as women marched, I had chills from the energy and something rose in me that felt so powerful. I was honored to be able to witness this prayer.
If you watched the Women's March on Washington or participated in one of the marches around the world that day, you know there are a lot of topics being addressed. I have come to terms I can't wholesomely support each one because I'm not directly affected or may not feel it as deeply as others yet I do wholesomely support everyone's right to have a voice for the fights and freedoms that feel closest to them.
The fights and freedoms I'm closest to right now are equality in the workplace, bodily integrity, and inclusiveness for all. I understand as a white middle-class woman it may seem I'm too far away from cultural and diversity issues to understand this fight but I'm here to learn. I've acknowledged my bubble and I'm trying to pop it (we all have bubbles to challenge). I hope I'm met with as much peace as I'm trying to exude.
These few and multiple others are a tall order and I'm confident we'll rise to the occasion to acknowledge there are key human issues imbalanced currently. We're trying to course-correct and we can do it together. I think a good way to support the positive change the Women's March lit a fire to is taking digestible bite sizes. One day at a time. If you want to be a catalyst for change, you must start on a small scale and watch the ripple effect take place.
Be a revolutionary in your circle first and watch that circle expand.
When you're at a group dinner and a friend makes a statement that feels belittling or oppressive, don't laugh along with everyone else. Ask them why they feel that way.
When your doctor prescribes pills for something you know is a deeper feminine cycle issue, say no. Go to a different doctor and tell the doctor you walked away from that the solution given wasn't a solution and you won't support it.
When you're uncomfortable in a situation because you recognize you have biases you never realized were biases, face them so you can change them. Don't hide. Don't shut down. Don't say what you feel on Facebook if you can't say what you feel to the Face right next to you. To the Face sitting across the table from you. To the Face in the mirror.
I can't say I've signed up for a group or a protest or been a voice like so many women I know and admire who courageously have been but I am doing my part in my own way. In digestible bite sizes I can handle.
And you know what, I've got to get a little tough love with women specifically. I've had many experiences where I don't feel a woman has treated me the way she's looking to be treated. In my personal experience, there are some women saying they support me as a woman in business or as a friend but they're the same person cutting me down as soon as I start to have success with my goals or want to celebrate an accomplishment.
We need to stop doing this to each other, myself included.
If we are to stand rooted together there needs to be less shallowness among us (seriously, you're pissed she has the same purse as you?). There needs to be less gossip behind the scenes when it appears support is being shown to another woman in her venture. What's that saying about a wolf wearing sheep's skin?
If you're a woman supporting women in any way, you need to be more thoughtful in your relationships with women. Start on a small scale and watch the ripple effect take place. One-on-one relationships have been my main focus lately because they're intimate, real, and small daily actions that make up your whole life.
If you're interested in joining me on the journey of personal awareness and community consciousness, please do. Let's meet each other where we're at.
Here are a few resources I've been supporting or am planning on attending some upcoming events:
Let's do this together. Email me at emily@emilybodecreative.com.
How To Build A Following Organically*
Be kind.
Be of service with your skill sets.
Be grateful exactly where you are.
*Not limited to screen-time.
Real-time is highly recommended and very preferred.
Now go kick Monday's ass.
Love, Em
A note on authenticity in your creative business
Happy Friday! What did you think of yesterday's post? I was so excited Joel came to the forefront to share his expertise on the power of influence in professional relationships. It was more business-oriented than maybe you're used to for Brave Girl but we felt it's an important topic for my reader base.
As I mentioned yesterday, when it comes to technical and business jargon, I zone out a bit. It isn't because I'm not smart or serious enough to understand the terms and concepts, it just isn't my love language. It made me wonder if other creatives feel that too? I know a lot of solopreneurs, bloggers, and small business owners who are geniuses at expressing themselves and relating to their tribe but hate talking finances, SEO analytics, or quarterly goals, myself included.
These deeper dive topics are what keeps your ship afloat and running smoothly when you can't be in front of the screen or when you need to do the work, as well as reach more people.
Joel & I were talking more about this last night as we were celebrating his first blog post (he's so popular, god) and the phrase, "Remember why you started". I don't want to lose sight of what Brave Girl is for me and what I want it to be for you. But I'm ready to keep growing and trying out new things that I feel are a closer representation to what Brave Girl is and who I am as a writer and designer.
Remembering why you started is always a good memory to look back on but it isn't a check post for authenticity. Why you started isn't always why you're still here.
Tag your daily biz vignettes and fresh office style with #bravegirlofficestyle
Guest Post: The Power of Influence
Brave girls! This is my first guest blogger in over a year and I’m super excited to introduce him. Joel is a genius when it comes to the modern workplace. As an IT recruiter, he has over 4 years of experience in what it takes to navigate relationships in your career &/or business. He’s basically been my career coach the last few years. As a creative who prefers pretty visuals over business talk, the way he explains things makes me realize I can hold my own as a professional in the biz world and still maintain my creative integrity. He also happens to be my hubby of two months. Heart eyes over here. Seriously, so proud of him! I hope you find his tips on the power of influence in professional relationships as helpful as I have. xo, Em
Written by Joel Bode
As my first guest post on Brave Girl, I want to share 3 tips that will help you create and maintain your relationships in the workplace. The expectation of most workplaces I come across is to be heads down in your work and to focus on direct accomplishments. While these are important to your daily productivity, I want to focus on the long-term benefits of creating influence amongst your co-workers, customers, and social network. Being aware of these few steps as you go about your workday will create long-lasting relationships and a strong network of supporters.
1. Understand vs. being understood.
Inspired by one of my favorite books, the best way to create influence is to understand the other person’s point of view. What’s important to me may not be as important to you so how can our differing goals & objectives align? My role as a recruiter has a lot to do with matchmaking a person to a company based on that company's culture and mission (and you thought all I did was LinkedIn message you about your skillset all day!). If you want to develop a positive relationship with your co-worker, ask them questions to gain knowledge and insight into their goals & objectives first.
2. Seek points of common alignment.
Once you understand what your co-worker is trying to accomplish, find alignment between their goals and yours. It creates a give-and-take relationship that encourages trust and creates positive effects for both of you. If I say I can help you achieve a goal you’re after you'd listen, yes? And if I deliver on the help I promised, no matter how small, I’ll start to be considered in future situations where that kind of help is needed again, yes? And it’ll most likely be needed again.
3. Genuinely care for your tribe.
Please know that most people you come in contact with are part of your tribe in some way. I once talked to a candidate who competed in dodgeball at the national level (yes this does exist and is not just a movie). I came across a relatable article I thought he’d be interested in so I sent it to him. He was excited to hear from me and ended up sending me a contact he knew was looking for a new job. I eventually helped his friend get a job at a company he was excited to work for. We developed a mutual respect for each other and will potentially help each other in the future due to our positive interaction. Make it a point to connect on a deeper level with someone you’ve come in contact with. Send a “thinking of you” email and you may be surprised at the response you get.
Whether you’re trying to build a business or further your career in the workplace, don’t forget the power of influence you have by simply understanding what’s important to those around you. In return, you'll always be the first person they think of which will open more doors than just getting a lot of work done or staying in the office later than anyone else. Focus on the relationship between your co-workers, customers, and new acquaintances and you’ll eventually become friends.
Making Space
I had a professor in college who told me no matter what season of life I'm in, I must always make space for my art.
As a freshman design student, I thought this was a given. I was my art, & my art was me, so that would be something very easy to make happen. A desk & a closet was something I always made a priority with each of my moves. Pencils were easily accessible, laptop always had enough room to be docked for charging, and any other tools and past projects tucked away in a drawer, cupboard, closet for when I was ready to use at a moment's notice.
Always make space for your art.
Then my studio slowly became filled with a bed, a chair, and a nightstand for guests. We needed a room for family when they came to town, a place for friends to crash late at night. I became more happy to host our loved ones than I did to take up space with my art. Something to do someday but not today. An idea would chime in my head and leave before I could find my sketchbook. Pencils were never within arms reach. Tools tucked away in boxes in the basement made an easy excuse to let the idea slide by.
But, always make space for your art.
I now see what my professor meant. Life happens and other things take priority. It's easier to rationalize budgeting your financials than it is taking off an afternoon from work to sketch without a goal in mind. It's a helluva lot easier to sketch when you get home from work though when you have a designated area to do so.
Joel mounted a 5-ft. desk to the guest room wall last night on a whim (Sundays are relaxing in different ways for everyone, ha!) and I fell in love with him all over again. He made room for ideas to get jotted down, for creating to happen. Even though I wasn't making it a priority, he did, and I took it as a sign to honor this new space. Grateful for it, and grateful for him to remind me when I couldn't remind myself.
Always make space for your art.